Top Producing Real Estate Agents Know Their Path to Success Is a Website Their Clients Will Actually Use
With over 2 million active real estate licenses in the US, a career as a realtor is as exciting as it is competitive. Standing out from the crowd may seem like a daunting task and 87% of agents fail within the first 5 years.
However, with the right inbound marketing strategy you can increase your chances of success significantly. At the heart of that strategy lies your personally-branded website.
In the US, more than half of prospective home buyers begin their home search by looking up a local real estate agent’s website. Unsurprisingly, 99% of the highly-targeted millennials also use websites to look for potential homes to buy.
Needless to say, having your own personally-branded website offers a tremendous opportunity to capture leads and sign clients. The more leads you attract, the better your chances are of generating steady income and growing your business.
Professional website for realtors
To be fair, there is a lot of work that goes into making a professional real estate agent’s website. For starters, it’s important to make sure the website is optimized for SEO so people can actually find it in the search engines.
In addition, the website needs to provide a great user experience that will keep users coming back for more. You just have to use a modern IDX that covers your local MLS. As example, visit showcase idx website.
Therefore, it’s not a big surprise that thousands of agents settle with having a feature page on their firm’s website. Unfortunately, that only helps promote your firm and not your real estate business.
If your goal is to become a top producer in your firm, having your own website is absolutely crucial to making that happen. Keep on reading below to get some valuable insight that will hopefully get you to take action today.
Pick your niche market
One of the first things you should do when building your professional website is to determine who your target audience is. Will you be selling to A-list actors and business executives, or will you cater to young families looking for a starter home?
The look and feel of your website should be in line with your selected target market. In addition, creating content that is tailored to their specific needs will keep them engaged.
Integrate IDX and MLS capabilities on your website
Now it’s time to turn your website into a powerful tool that clients will actually love to use. You can achieve this easily by integrating an IDX plugin on your website.
An IDX (Internet Data Exchange) is a software that pulls in a feed from a Multiple Listings Service (MLS) for a particular area. It’s an extremely useful tool for clients to view the property listing on a local MLS at any time, and from anywhere.
For the realtor, seeing how clients interact with the IDX provides them valuable insight on their client’s specific interests. The ability to show multiple listings on an IDX-enabled website also enables smaller brokers to confirm with their larger competitors.
Be an active blogger
Today’s consumer spends a lot of time shopping online. Creating content that your audience finds valuable helps grab the attention of both buyers and sellers. With this increased exposure your chances of getting referrals goes and improving your site SEO goes up as well.
Using influencer marketing is a great way to show your audience who you really are as an agent. Not only does your blog let you showcase your expertise as a realtor, but it will help build stronger connections with your peers and clients.
Making sure your site looks great and SEO-ready will maximize influencer marketing strategies to take your real estate career to the next level.